"K-pop opened new successful entertainment with women's point of view"

K-POP / 연합뉴스 / 2022-05-20 15:35:55
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▲ This photo, shows the Korean studies conference that was held in Stanford University. EXO's Suho (center), Angela Killoren, CEO of CJ E&M America (second from right), and Marci Kwon (right), assistant professot at Stanford University attended the panel. (Yonhap)


▲ This photo, shows attendees lining up to ask questions during the question and answer time. The "Korean Studies Conference" were held at Stanford University, California. (Yonhap)



SEOUL, May 20 (Yonhap) -- "What did the Korean entertainment bring (to the global cultural market)? I think it's a great example of bringing out something that did not exist in the market."

Chief Executive Officer for CJ ENM America, Angela Killoren, presented this unusual interpretation at the "Korean Studies Conference" that was held in the Bechtel Conference Center, Stanford on the 19th.

CEO Killoren pointed out that the secret to the popularity of Korean cultural contents such as K-pop, Korean movies and dramas around the world is that they have appealed to the female audiences under the premise of a "personal hypothesis."

"A lot of people ask how all this (K-pop craze) has happened," she continued. "These things happen so rare that it's almost as similar as the Miracle of the Han River (refers to the period of rapid economic growth in South Korea, following the Korean War).

She then compared the Korean contents with Hollywood.

"Hollywood is mostly led by the man's perspective whether it'd dramas, movies, TV or music. It's about how sexy women are and how bad of a guy one could be," she said.

However, when we talk to K-pop or Korean drama fans, they said that they loved the romance that it portrays and that it was different from other entertainments that they saw.

"When nobody thought of a content for women, the Korean entertainment acted on it for the whole world, and that's not weird at all."

"Isn't it weird that Korea, where traditionally is more sophisticated and has male supremacy has acted on this?" she asked before criticizing, "Of course it's only a hypothesis, but it's related to money."

"In Korea, commercials are mainly led by the women's purchase and so, it was arranged in a way to maximize the money they could get from them."

"In America or the other countries, the most valuable consumers that they usually can get through commercials are young men," she added. "However, when one looks at the sales of the Korean economy, we can easily see that women's purchase leads the market."

"When we look at it in this area, it doesn't become a mystery at all. The Korean entertainment is worth acting as a global influence with its own uniqueness," she commented.

Additionally, she emphasized the part of "Global Citizen" that Ban Ki-moon, past Secretary-General of the United Nations said during his keynote speech on the same day. "K-pop's fan base is like the typical epitome of a global citizen. They are the people who discover new frontiers and new organizations by looking beyond their own culture."

"100% of the female Asian professors that I know got into K-pop during the pandemic," said another panelist, Marci Kwon, an assistant professor of Art & Art History at Stanford University. "I felt like falling into K-pop was a small way to refuse being dominated by the logic of misogyny."

"Of course, I'm not saying that K-pop can solve all the problems in this world. Buying an album isn't a way of refusing, but is just another way of spending," she said. "However, there's no denying that it feels good to make such a rift in the stifling norms of the American culture."



▲This photo, provided by SM Entertainment, shows Suho from EXO in the conference held at Stanford. (PHOTO NOT FOR SALE) (Yonhap)


▲ This photo, provided by SM Entertainment, shows Suho from EXO in the conference held at Stanford. (PHOTO NOT FOR SALE) (Yonhap)


▲ This photo, provided by SM Entertainment, shows Suho from EXO in the conference held at Stanford. (PHOTO NOT FOR SALE) (Yonhap)


On the other hand, Suho from "EXO" also attended the panel debate. In fact, due to him, all the 200 seats were filled with young attendees. This was the first time for the Asia-Pacific Research Center to invite a Hallyu (Korean Wave) Star. There was also someone who handed Suho a tulip.

The organizer conveyed, "All the reservation seats were out within a minute."

"There are no national borders in Hallyu," said Suho. "My favorite part of world tours is that I get to meet the fans as soon as I land, in the airport. Meeting fans makes the long flight worth it and really moves my heart."

"Do I feel the power of hallyu on the stage? That's not true. I feel it every day," he said while he turned on the videos uploaded on Instagram, YouTube and TikTok.

"I watch these videos everyday, night or day. A video of all these people singing along our songs is the proof of hallyu," he continued. "They follow our dance, style, hair, shoes and even our expressions."

"Nevertheless, one of the reasons why we're so loved is because of our communications with the fans," he mentioned. "The experience of communicating between a fan and an artist creates a really strong bond."

This event was prepared to commemorate the 20th anniversary of the establishment of the "Korea Program," a Korean studies course by the Walter H. Shorenstein Asia-Pacific Research Center at Stanford University. It was held with two main themes, namely Korean Wave and North Korea.




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